How to correctly pronounce Microsoft Azure

Apparently the way I’ve been saying Azure (“Ah-ZOOR”) is the British-English way. The fine dudes that run Azure at Microsoft pronounce it “AH-shure” or “A-sher”, depending on who you’re listening to. Supposed to rhyme with the word “pressure”.

This sounds weird to me but, OK.

Please help - LIKE and TWEET ! Thank you!